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Over the past several years, I’ve split my time between overseeing client work and entrepreneurial pursuits. This was one of my most memorable client projects, in terms of creative fulfillment and the uproar it generated. My team and I developed the concept and execution of an interactive web-based teaser campaign for Aptera Motors, a next-gen hybrid vehicle company. The site drew the attention of Wired, Buzzfeed, and Yahoo, among others, and sent a jolt across the worldwide automotive community. We went on to produce three more iterations of the company’s official web presence, which generated a worldwide audience for the fledgeling brand, and an unprecedented number of pre-sale reservations. Here is the teaser that started it all.